January 26 , 2007

HILARY SWANK, THE ‘FACE’ OF INSOLENCE, WAS NOTHING BUT GRACIOUS AT THE SPA AT NORWICH INN

NORWICH, Conn. – She may be the “face” of Insolence, the new perfume by Guerlain, but Hilary Swank was nothing but gracious when she stayed at The Spa at Norwich Inn several months ago during her advertising photo shoot for the fragrance.

When the Oscar-winning actress checked into the spa’s Terrace Suite on a Friday night, she apologized for her lateness to the massage therapist and said she could cancel the service and go home to her family. But the therapist said she was happy to stay.

Swank, a highly-ranked gymnast in high school who underwent strenuous physical training for her role as a boxer in the movie Million Dollar Baby, was familiar with massage techniques for aching muscles and made one smart, special request. She asked the therapist to lower the height of the table, which would give the therapist more room to deliver a deep-tissue massage.

Swank’s advertising campaign for Insolence began in Europe and has begun to appear in American beauty magazines. The fragrance and its name were chosen to attract younger women to the venerable House of Guerlain.

The Spa at Norwich Inn is an intimate, 100-guestroom retreat. It is home to an elegant, world-class spa offering a blend of fitness programs, nutritional instruction and beauty and body treatments designed to restore and rejuvenate the mind, body and spirit. Guests are housed either in the 1930 Georgia Colonial inn building, or in villas with wood-burning fireplaces and balconies. It was named “Best Destination Spa in New England” by YANKEE Magazine in 2005, Best Resort in Connecticut in 2006 in New England Travel & Life, and has been rated “Excellent” in the 2003, 2004, 2005, 2006 and 2007 editions of the Zagat Survey of U.S. Hotels, Resorts and Spas. The Spa has received awards from SpaFinder Magazine for its massage and facial skin care services and has been voted “Best Day Spa” by the readers of Connecticut Magazine for the last nineyears in a row. For information and reservations on a wide variety of weekend, weekday and overnight options, call 800-ASK-4-SPA or visit www.thespaatnorwichinn.com.

The Spa at Norwich Inn is a member of the National Trust Historic Hotels of America, a program of the National Trust for Historic Preservation. For information, visit www.historichotels.org

Press Contact:
Peggie Cosgrove
Peggie Ford Cosgrove Public Relations LLC
860-447-9217

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